Art Direction · Design
Creative Directors: Matt Davis, Richard Megson
Photographer: Wilson Hennessy
Creative Directors: Matt Davis, Richard Megson
Photographer: Wilson Hennessy
Suzuki wanted to refresh all their direct marketing communications. They wanted designs that felt fun. A bit of colour and clarity with a light hearted tone of voice was the solution. The client was happy with the result, and even more so when they found out their customers were selling some of the newly branded bits on ebay.
The 'Enjoy the Ride' TV campaign was set on a fairground. My job was to design and art direct the supporting OOH and press.