Art Direction · Design · Typography
Creative Directors: Matt Davis, Richard Megson
Illustrator: Megan Miller
Creative Directors: Matt Davis, Richard Megson
Illustrator: Megan Miller
The West Cornwall Pasty Company needed a look and feel for their new positioning 'The Legend Amongst Myths'. The solution was to introduce a blackletter typeface amongst their existing typeface, along with a toolkit of illustrations that put the pasties amongst the Cornish myths. What was initially supposed to be a campaign look and feel proved popular, and so became the full brand look and feel, across packaging, posters and in stores.
